ETISHA COLLECTIVE
ETISHA COLLECTIVE
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The Label

Born in the pandemic of 2020, made to last an eternity.

With sincere dedication towards nature, human heritage, and beauty, Etisha Collective celebrates quality bath experiences. The brand hopes to awaken, inspire and divert sensible luxury consumers towards making more conscious choices.

In a world of “it’s not what it seems”, trust is a difficult virtue. We understand the importance of transparency, authenticity and hence employ the best-in-class technology to track our products from farm to fibre, for you to see.

Our traditional looms and pro-nature intentions, help us create towels that look exquisite, feel phenomenal and age beautifully.

About Us

The Thought Behind

Many think that Luxury is sinful, that it comes at the expense of a silent conscience. “Why does it have to be that way?” We believe otherwise.

We’ve all grown up believing that truth always prevails, but as we learnt more and more about the truth behind all things fine, our heart sank. Luxury can come from a good place, from a good heart, can be made with love in the right way. We think emotions and energy pass on from the maker to the user. Our artisans weave these “good” emotions into the finest fibres to change what luxury means. Luxury will now feel like it in true sense. That’s the ultimate brand promise we want to keep.

About Us

The Thought Behind

Many think that Luxury is sinful, that it comes at the expense of a silent conscience. “Why does it have to be that way?” We believe otherwise.

We’ve all grown up believing that truth always prevails, but as we learnt more and more about the truth behind all things fine, our heart sank. Luxury can come from a good place, from a good heart, can be made with love in the right way. We think emotions and energy pass on from the maker to the user. Our artisans weave these “good” emotions into the finest fibres to change what luxury means. Luxury will now feel like it in true sense. That’s the ultimate brand promise we want to keep.

Brand Ethos

Responsibly Luxurious

It’s easy to offer Luxury, it’s difficult to be responsible about it. But we at Etisha Collective, believe in this perfect combination and base our values on it.

17th Century Legacy

The 17th-century weaving heritage of our artisans can be felt in every weft and every knot of each loomed piece. This exemplary know-how translates into a towel that is unbelievably soft, aesthetically unique and made to last for years.

Modern
Essence

Modern Essence

The way modernity subtly flirts with conventional art is a romance we cannot resist and hence have found the perfect balance between the two.

Transparent at heart

We are who we say we are. We are naturalists who make luxurious dreams come true and we subtly show it off with our transparent supply chain.

Read more about our Sustainability Goals

People

Etisha | Founder

“I stopped asking myself whether I was an artist, an entrepreneur or an amateur environmentalist. I’m a Philocalist, who believes in the love story of nature and humans.” says Etisha, Founder, Etisha Collective.

Etisha believes people’s energy can be enhanced by art and design. With Etisha Collective, she wants to forge a sustainable luxury company that encourages people to experience, believe and fall hopelessly in love with positive luxury, the one that doesn’t hurt nature.

BERLIN-BASED ENTREPRENEUR | MASTERS IN FASHION, EXPERIENCE AND DESIGN IN THE LUXURY INDUSTRIES, SDA BOCCONI | SENIOR PROJECT MANAGER, VML QAIS, SINGAPORE | FOUNDER @ ETISHA.COM (DESIGN STUDIO, SINGAPORE) | BACHELORS OF DESIGN, SINGAPORE

Etisha | Founder

“I stopped asking myself whether I was an artist, an entrepreneur or an amateur environmentalist. I’m a Philocalist, who believes in the love story of nature and humans.” says Etisha, Founder, Etisha Collective.

Etisha believes people’s energy can be enhanced by art and design. With Etisha Collective, she wants to forge a sustainable luxury company that encourages people to experience, believe and fall hopelessly in love with positive luxury, the one that doesn’t hurt nature.

BERLIN-BASED ENTREPRENEUR | MASTERS IN FASHION, EXPERIENCE AND DESIGN IN THE LUXURY INDUSTRIES, SDA BOCCONI | SENIOR PROJECT MANAGER, VML QAIS, SINGAPORE | FOUNDER @ ETISHA.COM (DESIGN STUDIO, SINGAPORE) | BACHELORS OF DESIGN, SINGAPORE

Sidd Bhasin | Advisor

This vigorous chap proudly states that pitching for companies and getting them funds is his true ikigai. Being a numerate at heart, Sidd enjoys business development and loves innovating systems and processes to churn out better output.

GERMANY BASED VENTURE ARCHITECT | EX CO-FOUNDER @ PAPERTREE | MSc. FOCUSED in BUSINESS MANAGEMENT from EUROPEAN SCHOOL of MANAGEMENT and TECHNOLOGY | BSc. IN INDUSTRIAL ENGINEERING from MIT, MANIPAL

Sidd Bhasin | Advisor

This vigorous chap proudly states that pitching for companies and getting them funds is his true ikigai. Being a numerate at heart, Sidd enjoys business development and loves innovating systems and processes to churn out better output.

GERMANY BASED VENTURE ARCHITECT | EX CO-FOUNDER @ PAPERTREE | MSc. FOCUSED in BUSINESS MANAGEMENT from EUROPEAN SCHOOL of MANAGEMENT and TECHNOLOGY | BSc. IN INDUSTRIAL ENGINEERING from MIT, MANIPAL

Tim Osbaldeston | Tech & Business Advisor

Tim is a business-focused strategy leader, CPO and entrepreneur who believes that business and integrity should go hand in hand. He is a twenty-year veteran of the tech business who is equally adept at building a roadmap as he is in helping B2B and B2B2C startups to scale to market-leading positions and high-value exits. As a lifelong musician and sound engineer he knows that the best businesses are made with creativity and passion

BERLIN BASED STRATEGY CONSULTANT | [email protected], BERLIN | [email protected] HEARING TECHNOLOGIES | DIRECTOR OF PRODUCT [email protected],BERLIN | MSC IN COMPUTER SCIENCE, UNIVERSITY OF LIVERPOOL

Raluca Chihade | Sales and Marketing

Raluca believes that people’s happiness escalates when they give something to the world – and involving ethics with aesthetics is no longer an option, but rather a must. A psychologist and a nature lover, Raluca is passionate about textiles, design and people.

BARCELONA BASED PR | MASTERS IN FASHION, EXPERIENCE AND DESIGN IN THE LUXURY INDUSTRIES, SDA BOCCONI | SUSTAINABILITY ANALYST | SUSTAINALYTICS | BSC IN PSYCHOLOGY, LONDON METROPOLITAN UNIVERSITY

Raluca Chihade | Sales and Marketing

Raluca believes that people’s happiness escalates when they give something to the world – and involving ethics with aesthetics is no longer an option, but rather a must. A psychologist and a nature lover, Raluca is passionate about textiles, design and people.

BARCELONA BASED PR | MASTERS IN FASHION, EXPERIENCE AND DESIGN IN THE LUXURY INDUSTRIES, SDA BOCCONI | SUSTAINABILITY ANALYST | SUSTAINALYTICS | BSC IN PSYCHOLOGY, LONDON METROPOLITAN UNIVERSITY

Nainisha Mehta | Research Assistant

Nainisha believes that each brand writes it’s own story. It picks its plot, characters and plot twists. With E-Collective, she aims to tell the story of its makers and the make in a way that is authentic but compelling too. A content strategist, Nainisha considers Instagram as work, influencers as brands and fashion as an art form.

MUMBAI BASED INFLUENCER CONTENT STRATEGIST | CREATIVE PRODUCER | MASTER IN LUXURY BRAND MANAGEMENT – DOMUS ACADEMY MILANO

Would you like to chat?

Would you like to chat?